Your information should help us serve you better - not become a product we sell.

CKE | Construction Knowledge Essentials respects your privacy and is committed to handling personal information responsibly.

This Privacy Policy explains what information we collect, how we use it, when it may be shared, and the choices available to you when you use our website, download resources, purchase products, enroll in courses, or otherwise interact with CKE.

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 Definitions 

For purposes of these Terms of Use: 

• “CKE,” “we,” “us,” or “our” means CKE | Construction Knowledge Essentials, including its website, products, courses, resources, owners, employees, contributors, and authorized representatives. 
• “User,” “you,” or “your” means any person who visits the website, creates an account, downloads a resource, purchases a product, enrolls in a course, or otherwise uses CKE content or services.
• “Content” means all materials made available by CKE, including books, guides, checklists, courses, videos, graphics, templates, downloads, website copy, and other educational materials.
• “Website” means the CKE website and any related pages, landing pages, checkout pages, or member areas operated by or on behalf of CKE.

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1. Information We May Collect 

Depending on how you interact with CKE, we may collect information such as:

• your name
• email address
• billing information
• purchase history
• account or login information
• course enrollment information
• form responses
• survey or review responses
• resources you download
• pages you visit
• device and browser information
• IP address
• referral source
• interactions with emails or website content

We do not intentionally collect more personal information than reasonably necessary to operate CKE and provide our products and services.

2. Information You Provide Directly

You may provide information to CKE when you:

• download a free resource
• sign up for email updates
• create a CKE account
• purchase a guide, book, or course
• submit a review or survey
• contact us
• enroll in training
• participate in a promotion
• request information

The information requested will depend on the activity.

3. How We Use Your Information

CKE may use personal information to:

• deliver free resources
• process purchases
• provide access to digital products and courses
• manage customer accounts
• send order confirmations and transactional emails
• provide customer support
• send educational or promotional emails where permitted
• recommend relevant CKE resources
• improve our website, courses, and products
• understand how visitors use the website
• prevent fraud or misuse
• comply with legal obligations
• maintain business records

We may also use information about the resources you download or products you purchase to provide more relevant follow-up recommendations.

For example, if you download a Superintendent resource, CKE may recommend other Superintendent-focused guides, tools, or training.

4. Email Communications

If you subscribe to CKE emails or otherwise provide permission to receive marketing communications, we may send you:

• educational content
• new resource announcements
• product information
• special offers
• career-related resources
• CKE updates

You may unsubscribe from marketing emails at any time by using the unsubscribe link included in the email.

Transactional messages, such as purchase confirmations, account information, or product delivery emails, may still be sent when necessary to provide a service you requested.

5. Free Resources and Email Registration

Some CKE resources are provided free in exchange for basic registration information, such as your name and email address.

Where required, CKE may ask you to confirm your email address before delivering the resource.

By submitting a form, you should review the language presented with that form so you understand whether you are also subscribing to future CKE communications.

6. Purchases and Payment Information

CKE may use third-party platforms and payment processors to handle purchases and payment information.

CKE does not necessarily receive or store your complete credit card number.

Payment information may be processed directly by third-party providers such as:

• Kajabi
• Stripe
• PayPal
• or other payment service providers

Those companies process information according to their own privacy policies and security practices.

7. Third-Party Service Providers

CKE may use third-party companies to operate portions of the business.

These may include providers for:

• website hosting
• email delivery
• payment processing
• course hosting
• customer relationship management
• analytics
• advertising
• file delivery
• social media
• customer support

These providers may receive access to information only as reasonably necessary to perform services for CKE.

8. Cookies and Tracking Technologies

CKE and its service providers may use cookies and similar technologies to:

• remember preferences
• understand website traffic
• analyze how visitors use the site
• improve website performance
• measure marketing effectiveness
• support advertising or remarketing where applicable

Your browser may allow you to block or delete cookies.

Disabling cookies may affect certain website functions.

9. Analytics

CKE may use analytics services to better understand how visitors interact with the website.

Analytics information may include:

• pages viewed
• time spent on pages
• referral sources
• device type
• browser type
• approximate geographic region
• actions taken on the website

This information helps CKE improve content, navigation, resources, and customer experience.

10. Affiliate and Partner Links

CKE may occasionally link to third-party products, services, licensing providers, retailers, or other resources.

Some of these links may be affiliate or partner links, meaning CKE may receive compensation if you make a purchase through the link.

When you leave CKE and visit another website, that company’s privacy practices apply.

CKE is not responsible for the privacy practices of third-party websites.

11. Reviews, Testimonials, and Feedback

If you submit a review, testimonial, survey response, or other feedback, CKE may ask for permission to use some or all of that feedback for promotional or educational purposes.

CKE may display limited identifying information such as:

• first name
• last initial
• role
• state or general location

unless you agree to additional identifying information being used.

12. How We Share Information

CKE does not sell personal information to advertisers.

We may share information when reasonably necessary with:

• service providers
• payment processors
• website or email platforms
• professional advisors
• contractors helping operate CKE
• government agencies or authorities when legally required
• a successor organization if the business is sold, merged, or reorganized

We may also disclose information when necessary to protect CKE, our users, or others from fraud, abuse, or unlawful activity.

13. Data Retention

CKE may retain personal information for as long as reasonably necessary to:

• provide products and services
• maintain business and tax records
• fulfill legal obligations
• resolve disputes
• enforce agreements
• maintain account history
• support customer service

Different categories of information may be retained for different periods.

14. Data Security

CKE takes reasonable administrative and technical steps to protect personal information.

However, no website, database, email system, or online transaction can be guaranteed to be completely secure.

You are responsible for protecting your own passwords and account credentials.

If you believe your CKE account or information has been compromised, please contact us.

15. Your Privacy Choices

Depending on where you live and applicable law, you may have rights regarding your personal information.

These may include the ability to:

• request access to personal information
• request correction of inaccurate information
• request deletion of certain information
• unsubscribe from marketing communications
• object to or limit certain uses
• request information about how your data is handled

Certain information may need to be retained for legal, accounting, contractual, or business purposes.

16. State Privacy Rights

Residents of certain U.S. states may have additional privacy rights under applicable law.

These rights and eligibility requirements vary by state.

CKE will respond to valid privacy requests as required by applicable law.

To submit a privacy-related request, contact CKE using the information listed below.

17. Children’s Privacy

CKE is primarily intended for adults and construction professionals.

We do not knowingly collect personal information from children under 13 through the website.

If we learn that personal information from a child under 13 has been collected without appropriate consent, we will take reasonable steps to delete it.

18. External Websites

CKE may contain links to websites operated by other companies.

Once you leave the CKE website, this Privacy Policy no longer controls how information is collected or used.

You should review the privacy policy of any third-party website you visit.

19. Changes to This Privacy Policy

CKE may update this Privacy Policy from time to time as the business, website, services, or legal requirements change.

The revised policy will be posted on this page with an updated “Last Updated” date.

Continued use of the website after changes are posted indicates acceptance of the revised policy to the extent permitted by law.

20. Contact CKE

Questions or requests regarding this Privacy Policy may be directed to:

CKE | Construction Knowledge Essentials
Email: [email protected]
Website: gotocke.com